CASE 01JAPANESE AUTO REPAIR · SANTA CRUZ
Cen Cal Automotive
VISIT LIVE SITE ↗A dated template site rebuilt by hand into a fast, honest shop site: their real services, their crew, their reviews, all with their booking system plugged straight in.
FULL-SERVICE DIGITAL MARKETING
All of your digital, done by hand.
SouthPoint Digital is a Santa Cruz studio for the whole stack: websites, marketing, ads, and custom software, all built by the same set of hands, end to end. Nothing handed off, nothing templated.
Services: Web Design & Development, Full-Stack Development, Custom Software, Paid & Social Advertising, Digital Marketing, Automation & Integrations, SEO & Local Search, Hosting & Support.
THE MODEL · HOW IT USUALLY STARTS
The work is the pitch. There is no other pitch.
I pick you.
No cold pitch, no proposal deck. I find one local business whose website is holding it back (a place I know, usually one I already walk past) and I start building.
I build it first.
You see a finished site, designed, written, coded, live on a preview link, before any money changes hands. Not a mockup of a homepage. The whole thing, done.
You decide.
Love it as-is? It’s yours for a flat, fair price plus hosting. Want more? We go fully custom. Either way, all the risk was mine; that’s the point. The full picture, plainly →
SELECTED WORK
A few recent Santa Cruz–area builds, each one live and hand-coded.
CASE 02ORGANIC SALAD CAFÉ · APTOS
Soul Salad
VISIT LIVE SITE ↗A boxy template page traded for a warm, photo-led menu: every salad and dressing shot in full, hours and ordering a tap away, tuned to how the shop actually feels.
CASE 03SURF & SKATE SHOP · APTOS
Seacliff Surf & Skate
VISIT LIVE SITE ↗A generic shop template rebuilt as a fast, local surf-and-skate site: rentals, brands, and a call-to-reserve flow that works one-handed with sand on your fingers.
MORE ON REQUEST · SOME CLIENTS PREFER THE BEFORE STAYS BURIED.
THE CRAFT
Solo, by design. Studio-caliber, by hand.
There’s no account manager, no offshore build team, no theme marketplace under the hood. Every SouthPoint build (a website, an ad campaign, a piece of custom software) is made in real code and real strategy, line by line, by the same person who answers your email. That’s slower, and it’s why each one is its own thing, tuned to one business, fast on a phone at the beach with one bar of signal.
You’ll never be handed a CMS login and wished luck. I own the code end-to-end, I host it, and when something needs changing, you text the person who built it.
TEMPLATES: 0PAGE-BUILDERS: 0LINES OWNED: ALL OF THEM
DOMINIC · FOUNDER / DESIGNER / DEVELOPER / SUPPORT LINE
THE PERSON
Behind the point, there’s just me.
I’m Dominic, born and raised in Santa Cruz, still here on purpose. SouthPoint Digital is the professional shell; I’m the whole crew inside it.
I build websites the way this town builds surfboards: by hand, one at a time, shaped for someone specific. If I’ve reached out to you, it’s because I already believe your business deserves better than the site it has, and I’d rather prove it than pitch it.
